Promotion of Market Linkage.
To strengthen rural livelihoods, the project adopts integrated on-farm and off-farm approaches, focusing on capacity building, market linkage, and value chain development. On the on-farm side, it supports 26 Aggregation Centers (ACs) and their respective Management Committees (ACMCs) by enhancing their operational capacity and linking producers to local markets and fresh food corners. Key activities include ACMC monthly meetings, foundation training for 14 Peer Educators, orientation for 33 aggregators, a food safety session with 25 lead paddy farmers, 14 poultry and goat vaccination campaigns, 11 technical sessions for vegetable producers in... Read More
Major Achievements
Fresh Food Corner (FFC)
54 transactions facilitated between 12 Aggregation Centers and 4 WFP retailers, totaling BDT 4,811,727.
Local Market Sales (On-Farm)
Aggregation Centers facilitated sales worth BDT 57,203,008 in local markets.
EFSN Shop Sales
Products worth BDT 79,818 sold by 174 off-farm producers.
Local Market Sales (Off-Farm)
113 off-farm producers sold goods worth BDT 327,520 in local markets.
Major Activities
Strengthen 26 Aggregation Centers through regular governance and financial management meetings.
Provide leadership, financial, post-harvest, food safety, and occupational health training to community leaders and staff.
Conduct Training of Trainers to decentralize technical knowledge on post-harvest, food safety, and occupational health.
Organize workshops for producers and input suppliers to improve access to quality inputs and market linkages.
Hold biannual meetings with market vendors and retailers to foster collaboration and market access.
Facilitate product promotion via boot camps, fairs, and campaigns at local and district levels.
Train Aggregation Center members on digital marketing and e-commerce using the Farm2Go app.
Conduct monthly technical sessions on good agricultural practices, pest management, and climate-smart farming.
Support livestock vaccination and artificial insemination campaigns to improve animal health and productivity.
Organize trainings on agricultural marketing and product promotion to enhance producers’ skills.
Hold bi-monthly coordination meetings with Union Parishad Agriculture Committees to align project activities.
Facilitate annual networking meetings at Aggregation Centers to build partnerships and sustainability.
Organize workshops to develop Seasonal Livelihood Plans aligned with local livelihood calendars.
Celebrate inclusive community events like Persons with Disabilities Day to promote social cohesion.
Project Objective
Linking production and value chain, strengthening food demand and consumption.
Geographical Coverage
Cox’s Bazar Sadar and Ukhiya Sub-districts of Cox’s Bazar.
Targeted Beneficiaries
20704 (Male- 1770, Female: 18473)
Donor & Partner
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